Jeff Robson has spent 25 years working alongside CFOs, accountants, and business leaders. And in that time, he kept seeing the same thing: the people best placed to give business owners meaningful financial guidance simply didn't have the time or the tools to do it profitably.
Accountants, business coaches, and fractional CFOs all had the expertise. But producing a thorough advisory report took hours of manual work. Clients wanted the insight but balked at the cost of delivering it. So the advice often didn't get given, and too many business owners went without the strategic support they needed to grow.
FinAnalytics.ai was built to change that. Using AI, any financial advisor can now produce professional, client-ready reports in minutes rather than hours, at a price that works for everyone. More advisors can say yes to advisory. More business owners can get the guidance they deserve.
The people behind the platform
Jeff founded Access Analytic in 2000 after more than a decade in chartered accounting and IT consulting at Grant Thornton. Over 25 years working with CFOs and finance leaders across Australia and beyond, he saw a similar problem: great advisors spending too much time on compliance and not enough time supporting businesses with targeted advice. FinAnalytics.ai is his answer to that.
Luke has a strong background in finance and a genuine passion for using technology to help talented people focus on their core strengths. He believes advisory professionals should not have to choose between delivering high-quality work and doing it efficiently. At FinAnalytics, Luke leads the project day-to-day, improving the platform and maintaining client relationships.